Marketing Mission Statement:
The Marketing Team will work with the Sales Teams, Professional Services and IT to develop materials and strategies that drive sales and services, increase our brand awareness and educate internal and external customers so as to support our ANIMART Mission.
Our Marketing Department has overall responsibility for driving demand, growing revenue, increasing market share and contributing to company growth and profitability. We do this by effective category planning, utilization of vendor relations, market integration, new and innovative product launch plans, designing sales tools that communicate value to customers and setting marketing strategy in line with overall company strategy and objectives.
An A+ employee would be someone that has all of these traits listed below and can develop and execute marketing plans for assigned product categories and channel products to achieve marketing objectives, drive demand, and grow sales.