Inside Sales Representatives

The Inside Sales Department at ANIMART is dedicated to providing our producer partners with top-notch service. Our team has the knowledge and skill to respond to the needs of our clients quickly and accurately. We possess real-world agriculture experience and have completed extensive training, but we are always working to increase our level of expertise and improve our level of service. We strive to be the best. 

ANIMART has two regionally-based sales teams:

Midwest Sales Team

Katie Kohn- Dairy Sales Director


Katie joined the ANIMART team in 2008. She held management positions in Veterinary Services and Inside Sales and was promoted to Sales Director in 2018. In addition to her management experience, Katie is a Certified Veterinary Technician. Her experience from growing up on a dairy farm and the knowledge she received from being a Certified Veterinary Technician helps her connect with producers' needs and concerns. She is also a member of the Wisconsin Veterinary Practice Managers Association, Inc., and Wisconsin Veterinary Technician Association.



Liz Vande Berg- Inside Sales Manager

Liz became a valued member of the ANIMART Inside Sales team in 2015. Within her role, she provided training and supervisory tasks as well as sales support for hoof trimmers. In 2018 she took on the role of Inside Sales Manager. Liz grew up in Brandon, WI where she was surrounded by farms. Her love for animals brought her to the University of Wisconsin-Stevens Point where she graduated with a degree in Biology. Before joining ANIMART, she worked at a small and large animal vet practice and was employed by the University of Wisconsin-Madison where she worked with primates. Along with her passion for animals, Liz brings an eagerness to learn more about the industry. 


Aida Costilla -  Global Sales Representative

Aida Costilla

Aida joined the ANIMART team in 2015 as a warehouse associate. In 2018, she transitioned to our International Sales Department. Her product knowledge and willingness to continually learn and grow in her position allows her to find solutions for her customers to help them be successful. Aida is fluent in English and Spanish and is invaluable in breaking the language barrier with customers who do not speak English. Her bilingual skills are also utilized in the Translation Services offered by our Professional Services Department.



Valerie Free - Inside Sales Development Representative 

Valerie Free

Valerie joined the ANIMART Inside Sales Department in January 2018, after spending the summer of 2017 as ANIMART’s Outside Sales Intern. Valerie’s love for agriculture began at an early age when she started helping a neighboring farmer feed calves, and later assisted with the milking chores. She gained further experience in college working on a cow/calf, feedlot and seedstock Angus beef operation and as an assistant herd manager of a 1200-cow dairy. Valerie is a graduate of UW-Platteville, where she earned degrees in Animal Science and Agricultural Business. She is eager to learn from her customers’ needs and is making it a top priority to help producers find solutions to growing the success of their business.

Jenna Gaastra -  Senior Inside Sales Representative - Global Sales
Jenna Gaastra
Jenna joined the ANIMART team in 2016. After earning a degree in agricultural studies from Iowa State University, she put her knowledge to work at her family's farm in Stoughton, WI, and now her fiancé's family farm in Randolph. In her free time, Jenna stays busy as a member of the Young Cooperative Leadership Program through Foremost Farms USA and is active in the Stoughton FFA Alumni. Jenna’s agricultural know-how and experience help her relate to the customers she supports. She takes pride in being responsive to producer’s needs because she knows firsthand that the quicker they get their orders in and questions answered, the more productive they can be.

Brittany Griepentrog -  Inside Sales Representative
Brittany Griepentrog

Brittany joined the Inside Sales Department in 2018. Raised on a dairy farm in central Wisconsin, she’s been involved in farming her whole life. Prior to joining ANIMART, Brittany worked as the warehouse manager at Northern Lakes Vet Supply and a herd management specialist at Bob’s Dairy Supply, where she helped robotic dairies use and understand the software to the fullest. Brittany has a love and passion for the dairy industry and understands the everyday challenges that farmers face. She will use that knowledge to help her customers continue to be successful. 



Jalen Holman -  Inside Sales Representative and Hoof Specialist
Jalen Holman

Jalen began her career at ANIMART in 2018, after earning an Animal Science degree with an emphasis in Agribusiness from the University of Wisconsin-Platteville. Her experience in the livestock and dairy industry is largely centered around dairy goats. As a child she was actively involved in 4-H and FFA, showing goats around the Midwest; she continues to show goats today. Jalen brings a caring attitude and a willingness to help producers be successful. She is excited to have the opportunity to share her knowledge with her customers to help them achieve their goals.


Kim Kerwin -  Inside Sales Support

Amanda Krapfl

Kim joined the team at ANIMART in 2018. She brings 19 years of customers service experience, as well as an agriculture background. Kim was formerly a beef and cash crop farmer. At ANIMART she will be serving as sales support, helping with issuing credit for returned items and assisting the sales team in any way possible to help meet the customers needs.




Amanda Krapfl -  Inside Sales Representative

Amanda Krapfl

Amanda began her career at ANIMART in 2016. Her love for the agriculture industry sprouted from a childhood spent raising and showing horses. Guided by her passion for the industry, Amanda decided to attend UW-River Falls, where she earned a degree in animal science. Amanda is excited to work at ANIMART where she can further enhance her ag knowledge while helping producers grow their business. In her free time, Amanda helps her boyfriend with his family’s dairy farm and is an active member of her local saddle club and FFA alumni association. 

Nicole Meagher - Inside Sales Representative

Nicole joined the ANIMART team in 2013. She enjoys her work in Inside Sales because it enables her to interact with producers and help them find solutions that benefit them. Nicole has been in and around agriculture most of her life. Her love of farming began while spending time at her grandfather's dairy farm. She also worked on a dairy in high school, and now she, her husband and children raise dairy beef. 



Erica Reierson -  Inside Sales Development Representative 

Erica joined ANIMART in 2015 after graduating from the University of Wisconsin-River Falls with a degree in Animal Science. Along with her education, Erica uses the knowledge she gained from growing up on a farm in Rio, WI, plus over 10 years of experience managing her own beef herd. Erica is excited to work in an industry that impacted her so much as a child. She is thrilled to be able to help producers in Michigan find solutions and grow their success. 




Anna Schumacher -  Inside Sales Representative

Anna joined the Animart Inside Sales Department in 2018, after completing her veterinary technician degree from Murray State College in Oklahoma and an animal science degree from University of Wisconsin-River Falls. Being raised on a small dairy farm in southwest Wisconsin has fueled her passion for the agriculture industry. After working for numerous vet clinics and completing an agronomy research internship she decided to dial down her knowledge and experience into the animal health industry. She is compassionate about her customer’s goals and the survival of the industry. 





Northeast Sales Team

Ashley Curry - Inside Sales Representative

Ashley Curry

Ashley joined the ANIMART sales team in 2018. Her experience working in the dairy industry began in high school, as a milker on a friend’s Brown Swiss farm. Ashley attended Purdue University, where she earned a degree in Animal Science and a minor in Ag Business. While there she worked at the University dairy doing milking and feeding, as well as herdsman work. She also interned at a 3,000-cow Jersey farm in Texas as the assistant herdsman. Ashley relocated to Wisconsin after graduation and worked as a dairy nutrition consultant before joining the ANIMART team. She has a passion for helping those in the dairy industry succeed by helping them find the best solutions for their needs and achieve their overall goals. 


Amy Frank - Inside Sales Representative

Amy Frank

Amy became a part of our Northeast Sales Team in 2018. She brings over 25 years of experience working in the animal health industry. Amy always knew she wanted a career in agriculture. In school, she took as many ag classes as possible and became involved in FFA. Today Amy and her husband own a small hobby farm where they raise horses and a few steers. Amy’s thirst for industry knowledge continues as she seeks out ways to solve her customers’ needs and provide the best possible service.  



Nicole Groff - Inside Sales Representative

Nicole Groff
Nicole joined the Inside Sales Team in 2017. Working for ANIMART is a natural fit. Her passion for agriculture began at an early age. Growing up, Nicole dedicated 12 years to 4-H and then joined FFA and earned the FFA Keystone Degree and the American Degree. Through her participation in these activities, she realized she could make agriculture more than a hobby. She went on to earn a degree in Animal Science from Penn State and remains active in several agricultural clubs and groups. Nicole is excited to work directly with farmers. She says, "I love working with farmers. You can't find a harder working, more passionate or focus driven group of people."